« Wireless Services for the Young Generation - Amp'd Canada »

Imagine: games, entertainment, videos, audios, and interactive applications. In the palm of your hand. Created especially for YOUR generation, with YOUR interests and what is current in mind. It’s a niche market, but sometimes it’s the niches that end up being the sweetest spots.

Amp’d Mobile launched last week.  It’s the first MVNO [Mobile Virtual Network Operator] that TELUS has escorted into the marketplace. Their schtick is all about handheld, wireless entertainment and content.  Custom content, for that matter, specific to the Good, Canadian Kids. They’ve let TELUS do the heavy EVDO network bits, so they can concentrate on getting the right content to the kids.

Chris Houston, Amp’d Canada’s president has some really good insights into the differences between Amp’d and TELUS’ Spark offerings. Amp’d has a much narrower, specific focus. Spark appeals to a much broader audience.  (I’m on the Spark side of the fence, and not just because I’m 35 30-ish. Well, ok, maybe that has something to do with it.

Their packages aren’t cheap, and the content isn’t free, but the quality and variety looks impressive.  Their target audience is between 19 and 30, with gobs of disposable income to splurge on digital joy.

I only feel the slightest bit aged….


Technorati Tags: TELUS, Amp’d Canada, EVDO, MVNO