« Bringing Customers Closer to the Source »

The phenomenon of blogging, and to use the over-used term of web 2.0, has had the magical ability of bringing customer and service provider more intimately linked together than ever before.  I'm consistently amazed and impressed when I write about a service, a product or an organization, and the said entity contacts me directly with feedback.  Amazing feedback.

10 years ago consumer feedback occurred in a vacuum. Now, with participatory consumerism, you can be as close as one click to the consumer, and vice versa.

Case in point, my recent article on well.ca resulted in a personal email from their product team, and a huge smile on my face.  The fact that they are paying attention to the internet,and actually participating in the conversation is just one indication of how we are advancing in a consumer based society.

Thank you for the smile, well.ca folks!! You are certainly not the standard model of a drugstore! :-) I hope more service providers take notice, and begin the conversation as well!

Comments

[Ali Asaria]

Thank *you* Jules :) -- you brought a smile to our office. Thank you so much for your kind comments -- we constantly asking ourselves how we project more of a kind, Canadian, "community" feel to our site because that's the kind of company we want to work for.

I just saw a screenshot from our lead developer who is working on one of the ideas you mentioned before (the ability to add favourites and track them for sales). What a great idea.

Send me an email at contact-us@well.ca any time for a coupon -- we're still working on adding more products and making our site easier and more fun to use.

Take care,
-ali (CEO of Well.ca)

[jules]

Hi there Ali! You and the well.ca team are cetainly embodying the Canadian, community feel. I'm thrilled to be an evangelist for well.ca - and have been sharing your new site to everyone I see. Best wishes, and I look forward to having well.ca be part of my regular shopping!